Joomla!™ User Group Milton Keynes
Why open source is better for your MK website?
When you commit to having a Joomla as your website CMS then you are undertaking a better ethical choice.
I strongly recommend that you choose Joomla components from the JED directory. The reason why you should do this is for the protection of your interests as a website owner. Any author of software components has to abide by ethical standards in order to be listed upon JED. You may need such standards because it is possible for the source content of components to be encrypted and hidden from you. You can not afford to risk your future to code that you can not see or amend.
An appraisal and business review of Joomla
One needs to examine any website from the perspective of any longer term maintenance overhead cost you would bear.
The perspective I advocate is a win-win where source development and open source sharing gives back to the community at large. These are my personal opinions but I will be frank and plain talking because I value the following honest understanding:
"The Internet is a gamble or business speculation which has both costs and rewards"
This is perhaps the first honest Internet appraisal you have come across and you may not have experienced this before. The Internet is so super charged with potential prospects and opportunities that little room is left to communicate the truth, the truth you already know deep down but nobody is actually telling you this truth.
My Truthful Joomla Appraisal
Most of the time business people will have a website built for them a few years ago or they will use an 'easy template' and then add their own words and perhaps images. If you are lucky the site looks clean in appearance but it is dated and crippled in several ways:
- The product or service content becomes in need of update and out of date
- The web build technology is a dead end full of future overhead costs for you
- No additional added value can be applied without great additional cost
- Your website performance is low with...
Few visitors due to having a website that's not SEO ruthless and targeted.
Let's be honest you have very few paying web visitors?
IT DOES NOT HAVE TO BE THIS WAY - TAKE CONTROL!
Normally, the key problem is with...
"The vehicle that's carrying your words and content is the wrong vehicle!"
Your website is not built upon a content management system. The site is not data driven with online storage of your edit changes and easy online edits. Even if your website were to be re-written, to be data driven (a typical custom programmer approach), it would not encompass all of the features and options you can implement if you had your site converted into a major CMS system.
You note that I say that the vehicle is wrong and not that the wrong content is being carried. I say this because you can always change the content of your pictures and words once you switch to using a proper content management system.
There are three major offerings of CMS systems:
- Joomla! = Business website
- Drupal = Business website with high customisation overheads
- WordPress = Blog based, inefficient data storage system for large non-blog websites
That's a very crude interpretation because you can do almost anything with any of them. It is a matter of undertaking the costs and skills to change or enhance each one of them so that they can do what you want them to do. The one which stands out is Joomla! This is because Joomla fits most business structures and approaches to market. It also needs the least amount of skilled custom work and effort to make it do anything special.
Joomla Content Management System Overview
This is a personal evaluation and analysis of Open Source Content Management System called Joomla in version 1.5.x.
I wanted to answer the question: "What is the Joomla system and what is a good purpose for Joomla?"
Joomla is a Content Management System (CMS) which simply means that the content is stored in a database with an online administration system which is normally called 'the back end' and is not seen by the public. Joomla is delivered as downloadable 'free to use' Open Source software under version two of a licence called GPL.
In truth, Joomla is more than just a CMS...
Open Source Market Advantage
One of the fine achievements of Open Source is its public access to the build methods of any framework. This has lead to commercial innovations such Artiseer. Such innovations reduce the timescale to develop look and feel themes for content management sites including Drupal and Joomla to name just two.
The fact still remains that even after themes are designed they will normally need tweaking and changes. Older developer design methods will not make this an easy option for novice Drupal developers. It is a matter of how the framework is constructed and if such design patterns within the software are modern and commonly understood by a large number of contributing developers.
In the labour marketplace of developers, selecting from a major open source code base will bring with it distinct advantages with regard having access to skilled developers. This is in contrast to commercial software where the experience of any developer, in the marketplace, may be limited to their previous employer's ability to upgrade their development application version levels or indeed their design practices. Open Source simply lowers the barriers to knowledge and entry.
Project Code Contribution
How can JUG Milton Keynes help you achieve involvement in the Joomla project?
1. We can help you amend Plug-In code and Joomla Extensions
We feed such changes and improvements back to the individual developers if you so wish. This helps the developer improve their extension which can, in turn, improve Joomla as a complete offering.
2. We can help you articulate your needs and concerns
Every aspect of life has its own language and its best methods of communication. Joomla forums are no different to any other single interest group - you need to convey your problems in a manner best suited to gaining understanding and help. We can help you find the best people to help you and help you express yourself to them. I am not saying that you will find a community of Joomla Geeks, far from it, but you will need to be concise in your communication to these helpful but busy people.
Value through Open Source Software
Open Source Software can provide a business solution just like commercial software but with some advantages and some constraints. The biggest differentiator to any Open Source offering is the availability of the code and the contribution one can make to such code. Commercial offerings can offer source code but future direction and ownership is in the hands of the licence holders.
One of the major constraints within many organisations is the lack of developer skills. Any offering will have to be complete as a framework but permit modular functionality to be added in with ease. The level of novice contribution can still be potentially significant through testing and messages within forums. Smaller components can be modified and presented back to the community for consideration and perhaps inclusion into the core community offering. In this way the direction and features of the existing open source project can be modified.
The investment of time to understand the complete application programming interface of any system should not be underestimated but the same is true of source code from commercial offerings.
The business decision is to select a software solution which delivers:
Affiliate with Joomla
Affiliate with Joomla - what's this, how and why?
Affiliation is to align oneself to promote products and services for the purpose of selling on-line and in the process gain commission. For those who are interested, in Joomla websites and internet marketing, you need to first undertake the following steps:
- Download Joomla!
- Open up an affiliate account at 'Affiliate Window' or one of many clearance houses for affiliate feeds
- Pick a good niche to promote, preferably one which you understand
- Configure the data feed URL so that you can request a product based data feed
- Install Jooma and then install and apply 'Affiliate Feeds For Joomla'
- Then promote your site in the normal way
Once you have a basic understanding then the whole website cycle from purchase to initial content can take less than one day, here is my example: FreesatBox.co.uk - the feeds are all from Affiliate Window and promote contract free television viewing via Freesat satellite dish equipment. This sector is on the rise when family budgets are hard pressed and Freesat offers contract free HD TV channel viewing.
How long did the FreesatBox.co.uk site take from start to finish?
Less than 7 hours, fully hosted and running.
This is an example of the power of Joomla.